Question 1

When do I need a landing page instead of a full website?

Accepted Answer

When you are sending traffic from an ad, a QR code or a message and want one specific action. A full website suits people who need to browse, compare and learn more.

Question 2

Can the landing page sit on my existing website?

Accepted Answer

Yes. It can live on a sub-page of your current site or on its own address, whichever suits your setup.

Question 3

Will the page appear in Google search?

Accepted Answer

It can, but landing pages are usually built for direct traffic. If organic search matters, we plan the page around a specific search intent.