Question 1

Is Google Analytics free?

Accepted Answer

The standard version of Google Analytics 4 is free to use.

Question 2

Do I need a cookie banner?

Accepted Answer

That depends on where your visitors are and how the tools are configured. We flag it, but for legal advice you should consult a qualified professional.

Question 3

Can you set it up on a site you did not build?

Accepted Answer

Usually yes, as long as the site lets us add a tracking snippet or use a tag manager.